How do you choose new food brands to resell? Consider how well each product fits your customers, its retail price, quality, shelf life, and replenishment terms. Then test a small selection and track sales, margins, and waste before expanding your order.
For supermarkets, grocery stores, and specialty retailers in the United States, refreshing your product mix can be an opportunity—provided each product has a clear role on the shelf. Trendsetter Brands, Triunfo Foods’ private-label brands, are an option for buyers looking to explore new Brazilian and ethnic food products for their stores.
What should you consider when choosing new brands for your store?
A brand shouldn’t earn a spot in your product mix just because it’s new. Before placing an order, consider who is likely to buy the product, when they might use it, and how it compares with the alternatives in your store.
Use this checklist:
| Criterion | Question for buyers |
|---|---|
| Customer fit | Does the product match your customers’ shopping habits? |
| Consumption occasion | Is it suited to meals, snacks, celebrations, or another occasion? |
| Price | Is the retail price competitive within the category? |
| Product experience | Could the taste, format, and presentation encourage repeat purchases? |
| Operations | Are the shelf life, packaging, and storage requirements right for your store? |
| Supply | Do the purchasing and replenishment terms work for your operation? |
These questions can help you identify which products are worth testing—and which may not suit your store.
Why consider private-label brands in your product mix?
Private-label brands are gaining ground in U.S. retail. In 2025, private-label sales reached $282.8 billion, increasing 3.3% in dollar sales, according to PLMA and Circana data. National-brand sales grew 1.2% during the same period. Source: PLMA
Private-label brands also sold 68.7 billion units in 2025, up 0.6%. By comparison, unit sales of national brands declined 0.6%. These figures show that the trend was not limited to sales revenue: the number of units sold also increased. Source: PLMA
Important: These figures cover private-label brands across a range of U.S. retail categories, including nonfood products. They do not represent the performance of any specific Triunfo Foods brand or product.
Results vary by category
Private-label performance differs across departments. In 2025, PLMA/Circana data showed:
| Department | Unit sales growth | Dollar sales growth |
|---|---|---|
| Beverages | 2.3% | 4.8% |
| Frozen | 0.9% | 2.4% |
| Refrigerated | 0.7% | 6.1% |
| General food | 0.2% | 1.6% |
These figures provide context for planning, but they don’t guarantee that a category or product will perform the same way in every store. When choosing new food brands for resale, compare available market data with customer demand and your store’s own results.
How to evaluate Triunfo Foods’ Trendsetter Brands
Trendsetter Brands are Triunfo Foods’ private-label brands. To determine which products may be right for your store, review the available product portfolio and assess each option based on what matters to your operation: customer fit, consumption occasion, price, storage, and replenishment.
You can also help customers discover a new product by:
- Placing it near complementary items.
- Using signage to explain the product and suggest ways to use it.
- Featuring it on your store’s digital channels.
- Offering a tasting, when practical.
- Comparing its performance with other products in the category.
A clear presentation helps customers understand what the product is and why it may belong in their shopping basket.
Test products before placing larger orders
You don’t need to refresh your entire product mix at once. Start with a selection that fits your shelf space and customer profile. Set a test period and track:
- Units sold per week.
- Margin per product.
- Replenishment frequency.
- Waste and expired products.
- Customer feedback.
- Sales of complementary products.
These metrics can help you determine whether initial interest turns into repeat sales. Use your store’s results to decide whether to expand the order.
Explore Triunfo Foods’ private-label brands
Are you evaluating new food brands for your store? Explore Triunfo Foods’ Trendsetter Brands. Click here to chat with Pegasus, our AI agent —Pegasus can answer your questions and offer tips to help grow your business with Trendsetter Brands.
